How the OpenFashion website was created in collaboration with AI

How the OpenFashion website was created in collaboration with AI

Generative AI is a technology that is beginning to enter many aspects of our daily lives, and it is revolutionizing many industries, and the world of web development is no exception. In this blog post, we will show you how we created a website in collaboration with Generative AI.

Section 1: Translation AI by DeepL
This section describes how we used the translation AI from DeepL to translate our website content into multiple languages.

We first create the text in Japanese, and then translate it into English. We then create the text in advance in a format that is easy for ChatGPT to work with.

For example, we give specific instructions such as "You are a professional writer and reporter," "Clear and concise language," and so on.


Section 2: Text Generative AI by ChatGPT
Describes how ChatGPT's text-generating AI was used to create engaging and informative content for our website.

The key point is the additional topic information. You do not need to write the entire sentence here, but rather 1-2 lines describing several important elements. The more information you have at this point, the closer the generated text will be to what you intended. The important thing here is to rewrite this additional information many times and repeat the output. As you repeat the process, you will find unintended word usage, so correct it each time and output it again. Also, what is an important concept should be written from the top. When dealing with multiple topics, the main idea, the auxiliary ideas, and the supplementary ideas should be repeated to ensure that the generated text has an overall sense of cohesiveness.


Section 3: Image Generation AI by Midjourney
Describes how Midjourney's image generation AI was used to create stunning visuals for our website.

There are many AI models and services for image generation AI, but many of OpenFashion's models use Midjourney. With a large amount of information and even simple prompts, it is possible to generate high-precision images. For example, by inputting a sentence such as "The composition is expertly executed, with the subject perfectly placed in the frame," stylish images similar to those taken by a photographer can be generated.


Section 4: Video and Audio Generation AI by D-ID
Describes how D-ID's video and audio generation AI was used to create compelling multimedia content for our website.

You can upload a generated person to D-ID and give it a text to automatically generate a talking video. There are many types of voices available, and videos with various tones can be created. One thing to note is that if the hairstyle is vertically large in the facial area, the video processing may not be done properly, so be careful. Therefore, if you give a lot of text at once, it will consume a lot of credits. It's best to start with a short text and check if the person's image becomes a video correctly.


Section 5: Video Subtitle Generation AI by Vrew
Describes how we used Vrew's video subtitle generation AI to automatically add subtitles to our videos.

While D-ID allows you to convert images to videos and add voiceovers, you cannot add subtitles. However, Vrew automatically generates subtitles when you upload a video. Nevertheless, some editing is necessary because the accuracy of subtitle generation cannot be guaranteed. Additionally, displaying multiple subtitles simultaneously is easy, making it a very convenient service if you want to support multilingualism.



In this article, ChatGPT was used to generate the outlines of each sentence, but the detailed explanations were written by humans. While ChatGPT is good for describing a service or creating a rough structure of a sentence, it is difficult for it to express things precisely when it comes to detailed explanations. However, it is a fact that generative AI played a significant role in creating this website. With only a few weeks and a small team of people, the iterative process of creating and refining from rough concepts was made possible with the help of generative AI.

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