7 Steps to Create and Post Content on Instagram using AI:

1. Generate ideas with Chat GPT

As a first step, let's ask Chat GPT to plan what kind of post you want to create and for what kind of target audience. It is important to specify the concept of the content you want to create as a condition, and as a result, output details in Chat GPT such as the characteristics, location, and coding of the subject to be photographed to make the instructions for the images to be generated more specific. In this case study, we are targeting Generation Z and creating ideas for posting women's daily outfits. We also generate text and hashtags for posting on Instagram with an generated image.

2. Transform prompts with Chat GPT

Next, let's convert the configuration conditions for image generation created by Chat GPT into prompts. If you created the idea in English, this process may not be necessary. This is because the quality of prompt creation for Midjourney in Chat GPT is not that high, and is only as good as a short summary in English. If English is not your first language and you have not mastered the art of prompt production, we recommend that you do the prompt conversion in Chat GPT. If you are not a native English speaker and have not mastered the art of prompt production, we recommend that you use Chat GPT to convert the prompts, but if you are skilled enough, we recommend that you use it only as a reference or optimize it yourself. To improve the quality of detail, we recommend that you learn the terminology techniques. This is because the choice of words has the greatest impact on the resulting impression of the generated image.

3. Assemble prompts for Midjourney

It is important to put the prompt at the top of the prompt, specifying what kind of image you want to generate. In this case study, this prompt is "Super realistic fashion snap photo". Specifying something important at the beginning of the prompt can help to increase the weight of that element in the generated image. In this example, the goal is to create a fashion snapshot, so we will set something effective for that purpose. Prompts have also been added at the end of the word to improve the quality of the image.

Template:

super realistic street fashion snap photo, "Insert the prompt you made here" ,HDR, UHD, 64K, highly detailed, professional --q 2 --s 750 --v 5

Example:

super realistic street fashion snap photo, A 20-year-old Japanese woman with refined features and long hair styled in a half-updo, wearing earrings and retro sunglasses, at the cherry blossom tunnel along the Meguro River in Tokyo. She is dressed in a sweet denim casual style, including a denim jacket, pastel-colored top, denim skirt, and sneakers. As accessories, she is wearing cute earrings and retro sunglasses. Posing for photos inside the cherry blossom tunnel while enjoying a walk along the Meguro River. The photo was taken on a sunny afternoon with sunlight illuminating the cherry blossoms, creating a bright spring atmosphere and casting beautiful shadows on her face,HDR, UHD, 64K, highly detailed, professional --q 2 --s 750 --v 5  

4. Generate images using Midjourney

Once the prompt has been assembled, it is time to generate the image by posting the prompt through Discord. Since the prompt is set to the image of the fashion snap you want to post, Midjourney can generate an image that is close to what you have specified.

5. Select images created by Midjourney

Once images are generated by Midjourney, select the ones that best fit the idea you have created. If the image is not generated as expected, you can improve it by examining and changing the prompt, or go back to step: 1 and recreate it from the idea. To optimize the prompt, rearrange the order of the words you want to emphasize or choose more specific words. Also, if there is over-emphasis or
noisy elements, you may want to replace or remove them. However, if you are unfamiliar with these tasks or if they are time consuming, we recommend going back to Step 1 and retrying.

6. Combine captions, hashtags, and images for Instagram posts

You're almost to the finish line! Combine the Instagram post text, hashtags, and images you generated in step 1 and check your post. If the text or hashtags do not match the images you generated, you can try to improve the text yourself, or you can ask Chat GPT again.
You can also ask Chat GPT again to help you optimize your text by asking which elements to replace and how to do so effectively.

7. Publish on Instagram

 Then finally, post it on Instagram! Using these seven steps will help you achieve your Instagram post. In this case study, we generated the theme of spring in Japan, but by changing the subject, location, and style, the possibilities are unlimited. You can, of course, be inspired by real places and people and recreate them realistically, but you can also express fantastical worlds such as unexplored space, the deep sea, non-existent wizards and mermaids, etc. Using Chat GPT and Midjourney, you can freely and creatively Fashion Insta posts!

Concepts of the above reference images:.
Left: A city in Japan and a Japanese woman
Middle: A city in the world and a woman in that city
Right: one with a theme of female students of a certain British magic school

In Conclusion.

The key to this method is that anyone can do it easily. It eliminates complexity and requires no prompt optiomization. Prompt engineers may criticize this as a poor approach. Yet what we want to show is the potential of generative AI. Even this easy use can generate images of a certain level of quality.
People in the fashion industry have deep fashion knowledge, directional and linguistic skills. These are the most important factors in improving the quality of fashion image generation, so let's figure out what we can and cannot easily do with AI, and challenge ourselves to learn the new technologies that will be needed in the coming days!